Souleway – A splash of Lemon – Creative Concept
The guys at Souleway believe that high quality and clean design have to go hand in hand to inspire people. The products are minimalist, timeless and functional. In summer 2021 they have launched a limited edition Day Pack in the vibrant color "Lemon Tonic". I have supported them with finding a creative concept for the launch campaign aswell as to create some social media assets.
© Souleway GmbH 2021

Creative Concept: VHP
Photography: Souleway (Johannes)
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