People Brand Shooting – Creative Concept
In 2016 we, the branding team, developed a new look&feel for McDonald's Germany and traveled to South Africa to capture some unique moments in order to build a pool of brand appropriate photographs. Concept + Moodboards + Styleguide + Model Cast + Location Scouting in Capetown.

© LEO'S THJNK TANK | Munich | 2016
Design Teamlead: Jennifer Schwarzbauer
Photographer: Daniel Cramer
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