Karl Jäger Trachten
INDUSTRY
Fashion
SCOPE OF WORK
ReBranding / Brand Building, Visual Identity, Social Media Appearance
The Karl Jäger Trachten company was founded in Miesbach in 1876. In the beginning, it was purely a men's outfitter with an in-house tailoring shop, which is still in operation today. Today, the company can look back on a 147-year success story in which it has developed into a traditional company for traditional costumes and still is being run as a family business.
Sustainability has always been the focus for the owners and is based on three fundamental pillars. 1. SOCIAL: As a manufacturer and seller of traditional costumes, Karl Jäger is committed to preserving the customs and traditions of traditional Bavarian dress in the Oberland region. 2. ECONOMICAL: realistic and affordable prices for customers, 3. ECOLOGICAL: Regional production; no fast-fashion, but production of high-quality garments that last a lifetime with great care. Focus on the use of Öko-Tex materials.
The task was to create a visual brand language for the company that only has had a logo so far. Making sure to keep and convey the heritage character and at the same time make it accessible to the younger generation.
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/54c2646e-1405-4811-abec-36e9fb6e30c4_rw_3840.jpg?h=cbbb91f45b3953fe34397c5cff40bc4b)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/95db17c3-7895-47b7-987d-f5c39eace686_rw_3840.jpg?h=f176075cdc1134266859ffd3b76efe80)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/ae5e9ddd-2fa0-4e51-b5b6-d19fc3fdd2d2_rw_3840.jpg?h=f20e70845c3d550acae2d4b7267e7463)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/28226718-5483-4395-9de7-9cb0a622d557_rw_3840.jpg?h=e430ed5330f16ecde74d1de63dd9da3f)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/02433e49-f091-4cba-8959-b97b79df7713_rw_3840.jpg?h=d32c2d992c782ec4942fefc6b8b7a28e)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/d4582398-9cb3-4451-8cbf-e22931b9a67e_rw_3840.jpg?h=e78693d5f92f3a0126f6fada9fb485fc)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/c13ff5d3-b3d3-4bcf-a714-b089cb4df540_rw_1920.jpg?h=7490d733fcd4e90492931018d3e04014)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/c9284665-111b-43b1-8afd-fb603595639c_rw_3840.jpg?h=3ecaa0a4100c6bcb90f6d55b428ffdbd)
![](https://cdn.myportfolio.com/7327cef4-d059-4bc5-8804-f6794022d9c1/07a34de2-7abf-4373-a085-f8cc87f0313a_rw_3840.jpg?h=57bacab3cb4090f47f58de64f5659d3f)
MORE TO COME
© Karl Jäger Trachten GmbH
designed by VHP Design
Year: 2022/2023